The ad is the first that the Yes on 19 campaign has put on television. Dan Newman, a spokesman, said the campaign will spend $170,000 to run it on cable channels through election day and hopes to raise money to air it more frequently and in other markets.

"We started with a modest buy and are increasing every moment as the supporters chip in to make sure people get the message," he said.
In the 30-second spot, McNamara, wearing a suit jacket and tie, speaks directly to the camera and says his 35 years in law enforcement have convinced him that the war on marijuana has failed.

latimes.com
Money bolsters both sides of Prop. 19 debate
Weed Wars: New Proposition 19 ad declares 'war on marijuana has failed'